The former Real Madrid & Chelsea hitman offered to groom the young and upcoming breed of Pakistani footballers in a presser on March 5, upon his visit to the country.
The 2000-European winner with France offered to visit Pakistan again and again to help pump the young blood, grooming the Beautiful Game in the process.
“We have to speak to the federation but if they ask me to come back, I’m free, I’ll come back again and again,” said the former French center forward. “I played for 20 years and now it’s time to give to the kids who are learning.”
He made the remarks in Islamabad where he was to meet PFF’s newly elected president Syed Ashfaq Shah, who sat alongside Anelka during the presser.
Shah urged TouchSky Group (TSG), the company responsible for bringing Anelka, as well as Kaka and Luis Figo to Pakistan, to up its efforts to boost football in Pakistan.
“I have already told the TSG group that to bring a soccer player and then a big gap is not enough,” the PFF president said. “Until and unless there is a continuity, we cannot do it. We have been working on it for the last two months hopefully we will come up with something that is in the interest of Pakistan and Pakistan football. That’s our main objective. God willing, you will see football [grow] in Pakistan.”
When TouchSky Group CEO Ahmer Kunwar was asked to elaborate what the Group wants to achieve, he said, “We have brought these icons here because local players here need motivation and confidence.
“We cannot suddenly open football schools or academies because there is not much infrastructure here but we are now working with a few stakeholders in Karachi, Lahore and Islamabad, where these stars will collaborate and conduct some training in future.”
Anelka and the newly elected President of the Pakistan Football Federation (PFF) Syed Ashfaq Shah met to reinforce the development of the 20-point agenda to uplift football. The aspiration of millions of football fanatics in Pakistan is now about making their dreams become a reality and not only to witness world-class players arriving in Pakistan with exhibition matches, but to inject new lifeline into football offering real tangible outcomes for the country.
The expert knowledge of Anelka is based on offensive coaching style, which he currently offers at Lille OSC Youth in France Ligue 1. The visit will help grow technical understanding for PFF through a partnership with TouchSky Group-World Soccer Stars (TSG-WSS).
Ahmer Kunwar, CEO TSG-World Soccer Stars said the Group’s vision hails from the top down and bottom up approach to drive appropriate structures across core levels of football in Pakistan. Anelka’s visit is to discuss a deep-dive discussion with PFF on supporting the domestic league structure and the presence of Anelka reinforces our intent who has taken time out before the tour to discuss structured gateway to European football for Pakistani players.
Meanwhile, Robert Lewis Head of TSG-World Soccer Stars said that he is delighted to discuss the real development needs for football and unearth a realistic football grass-roots structure for PFF.  “I am committed to sustainable growth in football and really impressed with the appetite football has in the market,” he said.
WSS is putting up a pulsating football match, coupled with an AKON concert, all under one roof, to be held in Pakistan, new dates for the tour to be announced in June.